Medtryck
Cold case: The missing motion ID
Just like any other industry, the printing and merchandising game has its own rules, and bending them is part of the Medtryck DNA. Styled with a fresh logo and some matching assets they were ready for choreography. Because sometimes the right thing to do is letting your merch loose.
Our Assignment
Motion identity
Directing
2D animation
3D animation
Right when the competition was starting to catch up with Medtryck’s designed and colourful persona, it was time to make another move. To hold the position as the most agile and creative merchandise partner, a motion ID was badly needed. The gaps between static assets needed to close immediately.
We cannot disclose the secret recipe for these luminary results but it involved getting typography moving, products in formation, and gradients traveling over lurking shadows.
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Mixed media
Swedish public service documentary and science tv channel Kunskapskanalen was longing for a complete redesign.
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The big reveal
Siding only with truth and integrity, reporting on important issues needs no special effects or make-up. It does, however, demand attention.
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Dress code: Band mate
Staccs is an MTV for the 2020’s, a streaming platform for mildly to highly addicted musicologists. The design does not joke about two deadly important things: The power of live performances and the importance of graphics. The rest is all inspirational creative cacophony.
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Opening all titles
Swedish cinema giant SF was changing name to Filmstaden, this change had a thousand tiny consequences — as always in the case of a rebrand — and one major one.
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Dust to dust
Creating an identity solid enough to endure any tribes and traditions, agile enough to chronicle the history of Sweden in all its twists and turns — from the ice age to modern day.
