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Kunskapskanalen

Mixed media

Swedish public service documentary and science tv channel Kunskapskanalen was longing for a complete redesign. The new identity exudes self confidence and invites the public to explore a curious and curated universe of fact based content. The new look stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid for structure and guidance. The logo bares resemblance to its heritage yet is complimented and refined in its unique double K. In collaboration with OXYS the brand new branding was also manifested through a new website.


Awards

red dot 2019
winner, Brands & Communication Design

The one show 2020
Shortlist


Our Assignment

Visual identity
Motion design
2D animation
3D animation
Motion templates

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The new identity stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid. Kunskapskanalen’s factual content is accentuated by a rich primary color palette, that allows for great variation and categorizing - including Day and Night mode. The font of choice is Baton Turbo, a perky sans serif with high legibility.