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SVT
Uppdrag Granskning

The big reveal

Siding only with truth and integrity, reporting on important issues needs no special effects or make-up. It does, however, demand attention. That is why this flat yet vibrant motion identity moves in its own direction, always there to support the flow. Reality is not always pretty, but the framing can be.

Awards

guldägget 2024
silver identity design

Our Assignment

Visual identity
Motion design
2D animation
Motion templates

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A new design element was introduced: The Search Lights. The two squares are a representation of the search for truth. In this iteration of the identity they are shedding light on shadowy parts of society. The simplicity of this design asset opens up an abundance of opportunity as a catalyst for animation, unmasking images, opening and closing overlay graphics and directing attention. If this branding were a band they’d definitely be on the drums.

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“Peeling off layers of smoke and mirrors, Sweden's number one investigative show Uppdrag Granskning is stepping into a new, more versatile outfit.”

The UG team at Dallas STHLM

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