SVT
Uppdrag Granskning
The big reveal
Siding only with truth and integrity, reporting on important issues needs no special effects or make-up. It does, however, demand attention. That is why this flat yet vibrant motion identity moves in its own direction, always there to support the flow. Reality is not always pretty, but the framing can be.
Awards
guldägget 2024
silver, identity design
GEMa AWARDS 2024
Gold, TV/Streaming Europe: TOTAL PROGRAMME DESIGN PACKAGE
Red dot 2024
best of the best
Svenska designpriset 2024
Gold, visual identity
Peoples choice, film info/culture
best in show
Cresta Awards 2024
shortlist
Our Assignment
Visual identity
Motion design
2D animation
Motion templates
All caps, no secrets. Never afraid to ask the hard questions, peeling off layers of smoke and mirrors. Sweden's number one investigative show, Uppdrag Granskning, stepped into a more versatile outfit last year.
At the center, we put the act of unveiling the truth, making sure that retracted information is unmasked and investigated. This is manifested through the identity's core elements. The two graphic squares represent the search for truth — we call them the “search lights.” The clarity, simplicity, and flexibility of this motion identity highlight the eloquent content at hand, with no compromise to the obvious brand print.
The Dallas team is humbled and honored to have reached the hearts and minds of this year's jury with our work for Uppdrag Granskning — Awarded "Red Dot: Best of the Best" in the Brand Design & Identity category of the 2024 Red Dot awards. Dear Red Dot, we are simply over the moon!
A new design element was introduced: The Search Lights. The two squares are a representation of the search for truth. In this iteration of the identity they are shedding light on shadowy parts of society. The simplicity of this design asset opens up an abundance of opportunity as a catalyst for animation, unmasking images, opening and closing overlay graphics and directing attention. If this branding were a band they’d definitely be on the drums.
“Peeling off layers of smoke and mirrors, Sweden's number one investigative show Uppdrag Granskning is stepping into a new, more versatile outfit.”
The UG team at Dallas STHLM
-
![]()
Mixed media
Swedish public service documentary and science tv channel Kunskapskanalen was longing for a complete redesign.
-
![]()
Opening all titles
Swedish cinema giant SF was changing name to Filmstaden, this change had a thousand tiny consequences — as always in the case of a rebrand — and one major one.
-
![]()
Dress code: Band mate
Staccs is an MTV for the 2020’s, a streaming platform for mildly to highly addicted musicologists. The design does not joke about two deadly important things: The power of live performances and the importance of graphics. The rest is all inspirational creative cacophony.
-
![]()
Step into the Q
To celebrate their five year anniversary EQT Ventures wanted to create a reel showcasing a diverse and colourful set of new Power Qs.
-
![]()
Dust to dust
Creating an identity solid enough to endure any tribes and traditions, agile enough to chronicle the history of Sweden in all its twists and turns — from the ice age to modern day.
