SVT
Melodifestivalen
Long live Melodifestivalen
From vintage iconic logo to live show graphics, to new iterations of iconic logo, to sudden bursts of glitter, to brassy awards, to smooth wipes, to gleeful guidelines and custom dust — we take Melodifestivalen’s branded ride through the decades very, very seriously, safeguarding the brand's integrity as the biggest live broadcast event in Scandinavia.
Awards
Svenska Designpriset 2016
gold, visual identity craft
Our Assignment
Concept
Directing
Guidelines
Production
The crown has been redesigned, polished, it even almost melted once, however it has always — flat, beveled, liquid or otherwise — held five spikes in five melodious colors.
We have created a few iterations of the logo by now. The fans have added a few hundred more.
SVT
Melodifestivalen
Melodifestivalen Hall of Fame
To honor the spectacular achievements of the real Melodifestivalen giants, a new award was introduced in 2020. We were commissioned to design the utmost goldiest golden star. It was lifted towards the ceiling by Carola and Björn Gustafsson, among other royalty.