Kunskapskanalen
Looks and smarts
Swedish public service documentary and science tv channel Kunskapskanalen was longing for a complete redesign. The new identity exudes self confidence and invites the public to explore a curious and curated universe of fact based content. The new look stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid for structure and guidance. The logo bares resemblance to its heritage yet is complimented and refined in its unique double K. In collaboration with OXYS the brand new branding was also manifested through a new website.
Awards
red dot 2019
Brands & Communication Design
Our Assignment
Visual identity
Motion design
2D animation
3D animation
Motion templates
The new identity stems from functional design, where the classic pegboard has been reinterpreted as a modern and welcoming dot grid. Kunskapskanalen’s factual content is accentuated by a rich primary color palette, that allows for great variation and categorizing - including Day and Night mode. The font of choice is Baton Turbo, a perky sans serif with high legibility.
“We poured so much love into this multi-layered creature, making a strict system fun and accessible by blending rational design with 3D and giddy animations, I am so happy that this rebrand is acknowledged by an international design community”
Anders Johansson, Creative Director
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