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Branding + Design: Scandic

Identity for brand new Scandic GO

Hotelljätten Scandic lanserar nya varumärket Scandic GO, med identitet av Dallas och inredning av Koncept. Scandic GO är ett smart, urbant hotellkoncept i ekonomisegmentet, med centrala stadslägen i Norden. Ett färgglatt och lekfullt hotellvarumärke intar nu marknaden.

Tonality: Witty, fun, and to the point

Mood of Brand

Scandic GO is a stripped down hotel experience, with only the things that really matter: A great night’s sleep at a great location. It is the smarter choice for an independent traveller. That means guests must be able to take care of themselves.

TypeTypeType

The all new Scandic GO logo bears a clear resemblance to Scandic, using the same Signa typeface. However, the GO word mark uses a slimmer cut to highlight a leaner, younger, and bolder identity.

Logotype