Business To Business: Sandvik

Set the brand in motion

Swedish engineering giant Sandvik was about to introduce their new logotype and visual identity to the world. At the same time they saw an opportunity to broadcast their major shift towards digital, electrified and automated technologies to revolutionize manufacturing.

Dallas together with Grandios TV created a concept, framework and video narrative around this milestone in Sandvik’s history.

The result is showcasing the essence and guiding light of the new Sandvik with a hero film for the global launch, as well as sub-heros to explain and highlight different divisions within the company, telling how all of them together are advancing the world through engineering. From story to video to campaign assets, a new era is set in motion.