Campaigns: Klarna

Your aura needs some serious animation

Did you know that screens are shining gateways to the collective mind? That’s why it’s so fitting that Klarna US wished for a mystical aura generator slash interactive art piece to bewilder guests at “The Studio by Klarna x Haus Labs” in LA.
A mysterious digital creature disguised as a screen, this interactive wall idles beautifully, only to light up when you stand in front of it. It’s quirky art, it’s supernatural animation combined with code hidden inside gadgets.

Aura Generator

The screen reads your presence and gives you an animated illustration of your aura. Yes, it’s true. In the reflective screen you see yourself with your aura shining bright. A QR code takes you to Klarna content that matches your aura.