Campaigns: King — Candy Crush

Sweet seasonal design wrapping

To treat players and give structure and continuity to Candy Crush events, we were asked to create a mother concept for up-coming campaigns. What could possibly be more fitting than to give the Candy Crush characters their own TV network? And as you know, every decent content platform has an identity, with branded graphics, a tone of voice – things to let you know who’s talking. Presenting seasonal events, Candy TV is a gift that keeps on giving. Guidelines, assets creation how-to, and the first promo, Sweet hearts Season, was delivered right before the strawberries jumped into the chocolate.