Campaigns: Key Art
The big picture
Born and raised in entertainment, we just love making key art designs. The Hollywood Reporter defines the term “key art” as “the singular, iconographic image that is the foundation upon which a movie’s marketing campaign is built.” Sounds about right.
Here’s how to prepare an inviting key art image using only the ingredients you can find at the office. Open up a fresh art board, make sure it’s spot clean. Mix the essence of the show, film, or product with at least 25 years of experience in entertainment marketing. Let it sit for a few meetings. Add a lot of face (preferably eye contact), brand colors, and emotions that connect with the right audience. Flatten and bake according to delivery specs, garnish with big logo and exciting new copy. Serve in small or big screens depending on media budget.